Pricing based on aspirations March 09, 2019 “When you’re designing a product or setting a price, don’t just think about what customers want, but who they want to be.” Roger Martin Share Get link Facebook X Pinterest Email Other Apps Labels pricing Roger Martin WTP Share Get link Facebook X Pinterest Email Other Apps
March 13, 2024 In the early stages of a startup, focusing on “execution” will put you out of business. Instead, you need a “learning and discovery” process so you can get the company to the point where you know what to execute. ― Steve Blank Read more
Strategy and Roadmaps September 12, 2018 “Roadmaps are evidence of strategy. Not a list of features.” – Steve Johnson Read more