Pricing based on aspirations March 09, 2019 “When you’re designing a product or setting a price, don’t just think about what customers want, but who they want to be.” Roger Martin Share Get link Facebook X Pinterest Email Other Apps Labels pricing Roger Martin WTP Share Get link Facebook X Pinterest Email Other Apps
Strategy and Roadmaps September 12, 2018 “Roadmaps are evidence of strategy. Not a list of features.” – Steve Johnson Read more
Conflict October 03, 2018 Conflict underlies the willingness to commit without perfect information. Patrick Lencioni Read more