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Storytelling

Effective storytelling is the key to getting users to understand and adopt your product as well as imperative to recruiting team members and future investors. Chris Sacca

It's like parenting

I wish I’d known that running a startup team is a lot like parenting. You check up on them, you wonder what they’re doing and you worry about them Skype-ing while driving. Often, you have to yell “Everybody calm down!” On some days, you have to remind them to buckle down and get their work done before dinner. On other days, you have to entertain them, so you take them to see movies and drive them to a go-karting arenas. As a startup founder, you want to help your team identify their strengths on the job and support them. You want them to make mistakes and learn from them, instead of shying away from them. You don’t dictate, you ask, “What do YOU think?” You’re sensitive to the ebb and flow in their moods, you know when they’re discouraged or frustrated. You get frustrated yourself, but you express it to them constructively. Above all, like any parent, you want them to be happy. Ok, AND successful.  Walter Chen ( @smalter ), CEO and co-founder of iDoneThis

Shred your idea top to bottom

Seek out the most critical opinions of your plan that you can find. The natural tendency for a first-time entrepreneur is to fall in love with an idea and then look for friends and colleagues to support it. After all, who wants to have a fledgling idea crushed by naysayers? But these are exactly the types of folks you should be looking for. Have them shred your plan and designs from top to bottom. If you find yourself agreeing with them and having doubts, then your plan (and possibly you) may not have the mettle to make it. But if you are able to defend it with conviction, repeatedly, then you probably have both the moxie to last through the long, tough grind you’re facing, as well as a plan that just might work. Dharmesh Shah ( @dharmesh ), Founder and CTO of  HubSpot