"The value of products and services today is based more and more on creativity -- the innovative ways that they take advantage of new materials, technologies, and processes. Value creation in the past was a function of economies of industrial scale: mass production and the high efficiency of repeatable tasks. Value creation in the future will be based on economies of creativity: mass customization and the high value of bringing anew product or service improvement to market; the ability to find a solution to a vexing customer problem; or, the way a new product or service is sold and delivered." Victor Sowers